Red Bull (the masssive energy drink folks)...wants to build a massive new can factory in Brandenburg (eastern Germany).
If it were approved, and built....it would produce 3.3 billion cans annually (roughly half of what they currently sell in Germany).
Popular? At bus stops in the city....as schools let out, and kids stop by grocery stores....I'd say one out of seven kids will have a can in their hands. Some even have a can prior to pick-up in the AM...for school.
Investment....a three-digit million-euro amount in the site and create over 400 new jobs.
So here's the thing....already initial complaints coming from residents and environmentalists.
They say the region does have the water capacity....for such a action.
The funny thing....a number of years ago....Red Bull tried to put a factory into Wiesbaden. After 3 years of waiting....with constant delays....they gave up.
If you were a company looking at German opportunities....you'd go best to find a site along the border, in Poland, Austria, Hungary, or Czech. Help them with the jobs...sell the product to the Germans and take the profit to the neighbors.