Friday, January 17, 2014

When Good Ideas Go Bad

At some point around 1922....a small German candy company started with this idea of a gummy-like bear substance, with a fair amount of sugar in it.

The Gummi Bear....became a major success, and most German kids and adults....probably consume a ton of the sugar treats over a forty-year period.

Well.....the Haribo Company sought to move into the US market in the last couple of years....and expand.  They recognized that there are unique features about Americans.  We tend to get all peppy about sugar content.

So the smart guys at Haribo sought to make a sugarless Gummi Bear.

This week....with sells going brisky....a number of folks have come to comment that they've encountered an unusual problem with the Gummi Bears.....stomach issues and diarrhea.   Haribo hasn't said much.  I'm guessing that they are asking for test results and trying to establish the real issue.  I'm guessing....being an American....that some folks sought to Gummi Bears for a major hunger....and ate a whole bag in an hour or so.

Naturally, this has gotten into the German news.  Their slant?  Well....no one ever gets sick off regular Gummi Bears.  So they are taking this mostly as a joke....that Americans can't handle this anti-sweet candy.  I'm expecting some German comedian to come out on the stage in the next week....consume a bag or two of the sugarless Gummi Bears.....and suddenly launch himself toward a construction site toilet (the little Johnny series) on the stage.

I applaud the Haribo folks for trying to help determined Americans over this sugar issue.  It's just that you might have wanted to do test research (to the extreme) before you introduce something like this into the US.

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