Well....yeah.
So first to the free beer chatter here in Germany. If you follow regional Hessen news (HR), they are conversing with several brewery operations who are planning summer events around free beer....mostly because they brewed up a whole bunch of beer (for kegs) three months ago in anticipation of a normal summer.
We aren't talking about a vast amount, but one brewery is working on a 1,000 liter plan for distribution.....rather than just dumping the beer near its expiration date.
My guess is around the sixteen states....almost all of the brewery operations didn't really grasp the situation back in February and March.
So to the slump? In general, HR says that the beer sales have dropped by around 20-percent (if you use the numbers since 1 January). More to come? That's the chief problem....you can't say how things will go for the summer period or fall.
Oddly, in this same process of thought....the statistical guys say the car-accident rate for Hessen is down by 12-percent. Due to less driving and less beer? You can't really draw that conclusion, but one has to wonder about this.
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