The Successful Gimmick

Coffee shops in Germany often look for gimmicks.  Starbucks can't really compete against a shop with a reputation or a successful gimmick.

Sometimes....all it takes is a name, and you've got a rock-hard successful operation.

This is a espresso bar and coffee shop in Limburg.  It's down on the walkplatz area.

I sat and had lunch across from the shop one day.  Even on a cloudy and drizzle-type day....Deja Vu still had business going on.

You can imagine the business cards, and the attitude of the staff.  If you ask me....it's a brilliant move.