Two nights ago (Tuesday evening, 8:15 PM), ZDF (public TV in Germany, Channel Two) ran a 45-minute documentary piece on Ikea, the Swedish furniture 'giant'. You can view it over here (all in German).
So, they had 'insiders' who laid out the business model of Ikea. I'd give the whole piece a balanced view (both positive and negative). They did dwell on the negative wood issue a fair bit.
Throughout Germany, there's a good number of the stores. I probably walk into an Ikea at least twice a year. I dislike the furniture, but the picture department and kitchenware are outstanding.
The general comment I'll make on the store is that if you were young, without a lot of cash.....it's probably the best store to buy living room/bedroom furniture. However, in just about all scenarios.....you have to put the stuff together, and it's 50-50 whether your talents meet the situation required.
I'll comment on the restaurant operation....if you had just ten Euro in your pocket, and you wanted the XXL type lunch (with a soda and ice cream)....they do a fantastic job.
So I'll recommend the news documentary piece and just say that you get a honest view from the journalists on this occasion.
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