Well....this AM, it came out of nowhere.
The EU wants some changes that revolve around beer.
Change one? The beer case would be limited to a size of 40-percent larger than the product itself. That would mean the whole design of bottles and custons....would be affected in Germany.
Change two? All current glass bottles would have to be changed....with a embossed emblem added, and a serial number. In the literal sense, billions of German beer bottles would be affected/destroyed
Change three? If you examine change 1/2....then the whole deposit system used currently by beverage shops and grocery stores in Germany....would have be gutted/replaced.
Necessity being driven? No one is really detailing this, and you almost get the impression it's being done to really screw over the German brewery landscape.
Odds of this passing? I'd give it less than a 20-percent chance.
One almost gets the sense that glass bottles would have to go away, and beer in the future would only come in aluminum cans (if this were to pass).
This likely turning into a number topic within 24 hours in Germany? Yeah, I'd suggest that.
2 comments:
Flush the EU
It would not surprise me, if the French and two or three other EU members teamed up and went down this path. It would be an incredible amount of money involved to reach this mandate (if it were to pass). I would guess beer per bottle....would have to go up 30 percent.
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