Monday, November 19, 2018

Cost Increase

Over the next couple of months, as you walk into German grocery stores....you will begin to notice upscaled prices for potato chips.  Reason?  The drought.

N-TV (commercial German news) covers this story here early in the AM.

What the experts are saying is that there are forty-percent less potatoes after the fall harvest.....so they have to go beyond the German border to buy their product.

How much of a price upgrade?  Unknown.....they avoid that particular discussion.  My humble guess is a 15-Euro-cent will be the minimum move up (for the medium sized bag).  Long-term?  Well....the drought talk hasn't lessen and you just don't know for 2019 how things will go. 

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