After all the drama from yesterday in Frankfurt over the International Auto Show packing up and leaving (for sure)....the hotel and restaurant industry are looking firmly at the city council and mayor....where is the replacement 'show'?
Our regional TV outlet (HR) talked to this subject here this afternoon.
To lay out this whole story....every two years for almost seventy years.....IAA held a major car show in the Frankfurt Messe (the trade halls). The make on this two weeks of prep and two weeks of show? At the peak, the city was making around 100 million Euro. It was a very helpful sum of money. Bars, hotels, taxi-drivers, hookers, and catering operations all shared in this money.
The experts figured that a day visitor spent 30 Euro each....someone staying the night in the region spent near 100 Euro per day each.
Help by the mayor in presenting the case to continue on in the city? No. That was painfully obvious....he didn't want the car show.
So what kind of attraction would bring in the 100-million every two years for a trade show? Unknown.
There is already a small book show. If you select anything that revolves around commerce or capitalism....it's bound to draw negative chatter from local groups and some of these political figures who were anti-car show.
The odds of anything coming out of this? I would suggest someone will drag up one or two shows....maybe added up....they'd pull 20-million every two years, and all the political figures will wave their arms around to call this a success. Most cities would go and beg for car shows, and go way out of their way to ensure they continue on. That's not how this was handled, and you have to wonder where Frankfurt is....in a decade.
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