There are probably twenty-odd German reality or promi TV stars that I follow....most have zero talent....other than goofing around or being a marginal comedian.
One of my favorites is Claudia Obert, a German reality TV star and entrepreneur known for her appearances on shows like "Promis unter Palmen" and her luxury lifestyle brand.
So her brand or gimmick....is a public persona heavily tied to champagne consumption....or you 'think' she consumes.
Her brand? It sells media depictions, social media posts, and memes that portray her as someone who frequently indulges in it.
One of the hosted events....the "Magic Champagne Party" and she promoted her own "Champagne Club".
Fake drinker? Yeah, and Germans do eventually figure this out.
My buy-in? At some point....she was treating champagne as a "basic food".
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