ARD (public TV, Channel 1) went and did a poll to see how many Germans were 'transformed' by the Fridays-for-the-Future 'kids'. They've been around now for about three years.
People saying little to no influence? Roughly 75-percent.
Yes, only a quarter of the public say the 'kids' have influenced them.
I sat and pondered upon this poll. If you had tracked the 25-percent group from day one....they were already in the 'pumped-up' stage and it wouldn't matter what the 'kids' did....this group were going to buy the message/theme.
So the real question should be....if you were already 'bought' on day one.....did the 'kids' really do anything at all? In this scenario....it's almost a joke to take the discussion serious.
Converting people with the theatrics or message? Well....no, that doesn't seem to be an outcome so far.
The amount of coverage by the big public networks (ARD/ZDF) and the sub-networks (HR, BR, SWR, etc)? There's no doubt that they are giving them a fair amount of access and public chatter time. Oddly enough....even the free talk time has not really changed much of anything.
What happens on down the line (say at the 5th and 6th year)? I think some of the kids will have matured....gotten into some stress issues, and will fall out of the group/club. But the positive is that they can continue recruiting the 13 and 14 year old kids, and continue the message/brand.
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