We had a court case resolved in Germany yesterday.....involving beer. The ARD (public TV, Channel One) reported the basic story.
Some brewery folks in Germany have been hyping in their advertising the term 'digestible' when it comes to beer.
Digestible typically involves food.....not drink.
The EU (yes, in their remarkable abilities) decided a fair time ago.....terms like digestible and wholesome....could NOT be used in beer being 1.2-percent or more by volume. So says the EU Health Claims Regulation for Alcoholic Beverages.
I know....a Brit would say that it's another case of the EU writing a regulation that probably is unnecessary.
The judges reviewed the evidence in this case. No one says if they had a beer or two (or three), but I would assume that you had to go and consider the evidence....probably in some local pub.
Their words....you cannot use the term digestible in advertising (not on TV, the internet or magazines) when talking about beer.
To be honest, most Germans would never think much or talk much over this claim of being digestible. In the past decade however, we've had more Germans become health-nuts and to them....it matters.
The end of the topic? You would think that, but in some garage....there's probably a German working on some health-positive beer concept, and this might come up again in court within five years.
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