For the past week, if you've been watching German commercial TV, there's been this commercial blitz from the Gordon's Gin company.
The new product? Well....a non-alcoholic gin. Maybe it's been around for a while, but no one really noticed it. It's hard to go a full hour without it being displayed on TV.
It comes in a nice Gordon's glass bottle. It's zero-percent alcohol. It has roughly 3 calories per serving. Cost? Around 11.90 to 12.90 Euro, per bottle.
I sat and viewed the whole thing. Frankly, up until the past three years, I was never much of a gin guy.....preferring beer, apple wine, whiskey, rum, or cognac. After some cruise.....I got hooked on gin sours.
Normally, a regular gin would be around 70-to-80 proof....not zero.
What you'd typically get is a wheat mixture matched up with juniper berries....to give a tangy taste. In this non-alcohol role? Well....it's mostly water with some juniper berries....non-aged, and you drink it that way. Worth 12 Euro? It's hard to find any grocery store with juniper berries offered up, unless you were talking freeze-dried and in a six-Euro baggy. You could take that....grind them up and just add it to your German tap water....for less than 20 cents per glass (a lot cheaper than the bottle).
For some reason, I just don't see this product making a huge attraction in Germany.
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