It's a sports story that has serious implications.
The 2024 European Soccer Championship is not that far away, and the bidding for the television rights came up this week.
Who won? In 99-percent of all big sports events that occur these days.....ARD/ZDF (the public TV folks) would bid and win. Well....they didn't win this time.
Telekom.....the telephone 'giant' won.
All 51 games will be theirs to televise. The strategy? No one knows for sure. I'm guessing you will have to sign up to a package deal, via your streaming service. Pricing at this point? Unknown.
A shock for ARD/ZDF? They are likely sitting there and wondering how this goes for the other major sports. Could Telekom crack the sport business, and steal viewers away from public TV? It's possible.
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