'VSCO Girl'

There's a trending word going around German youth, and likely to be staying for a number of years.  The term?  VSCO girl.

What it means or defines?  It's a girl or girl group (gang) that is hyped up on fashion....to the degree that they seek a certain brand-group that is connected to environmental sustainability.   Green label, green production, green slogans, green hype.  But that's not the end of the meaning....the girl or girl group then drives this fashion trend, with absolute determination and driving the slogan or trend into the ground.  Yes, being almost cynical, without realizing. 

Pure sardonicism?  Yes, and they don't even grasp it. 

Their associates or young guys around them?  They are mostly laughing and utilize the word 'VSCO girl' to label the young 'maiden'. 

An insult?  It's on the borderline, but I think it's just another label that youth use to be sarcastic about modern society.

I came to notice in August, as school started back up in the Hessen region of Germany....that the big fashion trend of young ladies (say ages 12 to 15) was Greta-style clothing (flannel shirts).  On a bus returning from the city....you'd see a dozen such girls in this attire, and the Greta-fashion is catching on.

It's an odd word, but it does represent a changing society and how people consume a passion.