It came out this week in Germany that the federal Health Ministry has invested around 60-million Euro (roughly $70-mil US) into a scheme for PR reasons....to get people to vax-up.
This is mostly 30-to-60 second videos and bus-stop posters....which would have some promi, or some catchy phrase....which would turn you 'inside-out' and trigger you to rush down to the vax-center (it'd probably have to rate as a Jesus-moment, for those of us from the southern part of the US).
News media attention over this? It's fairly mixed. Some suggest it's way too late (should have been done in mid-summer 2021). Some suggest that it'll invite comical cynicism from the anti-vax crowd. A few suggested that graffiti commentary will quickly appear on the posters as they are placed.
Around three years ago in my region (Mainz/Wiesbaden), the regional governments spent a fair amount of money on sexually-transmitted disease posters (probably around sixty of these in the public arena). These were all cartoon-based and were mostly aimed at guys refusing to wear condoms. I noticed after a month or so....various graffiti comments were put up and comically defused the value of the original posters.
Is there a chance if you saw various big-name soccer players hyping Covid immunizations.....that you as a non-vax person....would change your mind?
Is there some chance if a 1980s era retired punk-rocker came out hyping Covid immunizations....that you as a non-vax person....would change your mind?
Is there a way that some German intellectual could bring up world peace, then hype Covid immunizations....that you as a non-vax person....would change your mind?
Is there a hot lusty German reality show gal who could bring up Covid immunizations, and could convince you as a non-vax person....to change your mind?
Maybe this type of propaganda tool worked in the 1980s, and especially in old DDR (East Germany)....but I just see the sixty-million Euro flushed down the toilet with virtually no real change on numbers.
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