Sunday, September 23, 2018

Business Trends in Wiesbaden

There are two business trends that you might come to note if you lived around the city of Wiesbaden in 1985 and came back today in 2018: Shisha bars and nail salons.

Nail salons:  There might have been a single salon in Wiesbaden twenty years ago, but today.....I would suggest it's near the 15-to-20 range.  Part of this is a higher amount of disposable income, and part of this is a fashion trend.

You can see the same trend in Mainz, and Frankfurt.  A guy goes out to find a decent storefront....puts about 25,000 Euro of investment into the place and opens up a six to twelve chair shop.  I can't say that we've hit maximum potential yet, and there's still probably growth to occur in more rural areas. 

Shisha bars:  Back forty years ago, the shisha trend went along the conservative lines of a non-alcohol situation with the Hookah smoking devices.  You could drink coffee, tea or fruit juices.

Today?  Most all of the Shisha bars will offer beer, wine and the traditional non-alcohol drinks.  They've modernized the types of smoking material.  And they've gone to add food as part of the 'gimmick'.  It's more of a place now for younger guys to socialize and discuss matters.  Popular among Germans?  It's main draw is upon Turks and Middle Eastern types, but it's a growing trend among German guys as well.

Within Wiesbaden?  I'd estimate near fifteen of these, and about every quarter....another one opens up. 

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