N-TV (commercial news in Germany) did a fine journalism piece today....asking the question if Germans can survive the 2020 summer.....not leaving the country, and just seeing German itself. Great piece to read (in German).
Working-class Germans (probably making up half the population of the country, 83-million) will typically take off for two to three weeks in the year. Some go on wild exotic trips to Peru. Some go on history tours of the Nile. Some go on quiet isle situations in Greece. Some want the all luxury deal on the Garda See (Italy). Some just want two weeks of camping in France.
N-TV points out that various tour operators are cranking up possible ideas for scenic tours or trips around Germany itself. The appeal of this? I brought this up two weeks ago to my German wife. Her take? Anything was better than nothing, but going to Bavaria or the streets of Hamburg....wasn't exactly exotic enough for her. Camping? That's a no-go (in the extreme). She did finally agree that Garmisch might be 'enchanting' enough for ten days.
Selling the bulk of Germans on a 'only-Germany' might work to a minor degree, for six months. But if this wild 'ban' game played on into 2021? This is the problem I see with this process. No one can say or sure if international flights will crank back up, or if people are willing to risk themselves....into being stuck somewhere if some stage II or stage III virus game starts up.
So the point here....can you go and convince not just thousands, or tens of thousands, or even hundreds of thousands....but literally millions of Germans that vacation in Germany itself is a 'winner'.
My suggestion would be to line up a dozen well known Germans (Dieter Bohlen, Michael Mittermeier, Mario Barth, Bulent Ceylan, and the Chancellor herself), and stage advertising.
Have some some great sympathy music with poetry read by Bohlen while showing the streets of Bremen. Put on some 'Sweet Home Alabama' music with Ceylan giving you a three-minute tour of Frankfurt.
To make this work, you need something unique and different compared to the typical beaches of Greece sales job.
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