I heard the term used on the German business news today, and it's a simple commerce 'trick'.
You have a bag of potato chips (for example)....standard bag that you've bought every Monday for eight years as the mid-day snack.
The company wants to keep the pricing at the same level....with the same bag, and they basically lessens the contents by six chips. The bag will state the correct weight and calories, but you never pay attention to the missing chips.
You can do the same with a chocolate bar....a bag of spaghetti noodles....or a loaf of bread. Consumers simply won't notice something 5-to-8 percent less in content.
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