So, this is a beer story.
Here in Germany....probably 99-percent of all beer sold in the country....has a percentage of alcohol. On the other end of the spectrum, there's a very small amount of beer brewed....which is alcohol-free.
We can discuss the trend here, and the fact that some folks just want fake beer for it's taste and can easily drive after drinking fake beer. If you asked a hundred Germans about this....I doubt that you'd find more than three of them who might occasionally drink fake beer. But there is a market for it.
I noticed today....that the Odenwälder brewery Schmucker got into the news here in Hessen. HR reported this story.
What the brewery says is that "Meister Pils" had some kind of labeling issue and it's listed as NON-ALCOHOL, but apparently 5,000 bottles were shipped out....being full-up alcohol. They've put out a warning but it'll be hard to track down folks who bought it.
Roughly, that adds up to around five pallets.
The odds that this will all be recovered? Well...here's the thing. A lot of guys might go and buy two or three six-packs to sit in their basement for six months before they use it for some party, and wake up to realize that this alcohol-like taste.
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