This past week, I watched a business segment, which featured a grocery chain 'boss' here in Germany, and questions came up about evolving strategies for the energy 'mess'.
The guy at some point....admitted that they are looking at the amount of power being consumed via the freezer department of each grocery, and if it's time to reduce display space.
In simple terms? You walked into a German grocery which typically had a department of sixteen refrigerated or freezer systems, and now....they may have cut the display space to three refrigerator units and three freezer units. So the product line? Possibly cut by 50-percent. The space where brand name X stood with five types of pizza, and each morning with twelve pizza boxes in each compartment? Gone.....you have just two choices from that brand.....not five.
You will grumble and ask if and when their display cases return to normal, and the kid just responds that for the foreseeable future....this is the normal situation.
So you began to consider the recession and deflation problem brewing. Your pizza company made five types and it was all great business....until now. Now, the grocery chain will only sell two of your five pizza types.....because they don't have the power to display things.
How big a deal is this? I walked through a chain grocery in Wiesbaden last night. There's probably forty refrigerated cases there.....fifteen just in the cheese and deli area. Up at the front, there's a soda/beer refrigerated case there. I would imagine it'd be the first to go.
It's a harsh reality when you think about this. In the whole of Wiesbaden, with all the various grocery operations....there's probably over 300 display cases that would be turned off and left sitting there....until a electrical rate change occurs.
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