The Arrival of the Label

Starting tomorrow, 6th of November, in Germany, these labels are supposed to be on products offered in your local supermarket (mandated is an appropriate word).

It's called the Nutri-Score system.  

Things that are good for you to eat....will generally get the 'A' or 'B' rating.  

You bad folks selling heavy sugar-content foods, fatty foods, or junk foods?  'D' or 'E' rating.

An EU idea?  No.  Germany only at this point.

The German fixation on this?  Well....they think if you just knew how bad a BiFi meat stick was....or a bag of chips....or that large variety of canned soups are marked 'C' because of sodium content....then you'd save yourself.

The odds of anything changing?  I would suggest three things:

1.  Some food companies will attempt to make new products that are 'A' or 'B' type products....discovering that the market design required people to test the product, and then the consumers say....there was no decent taste to the product. Product failure then follows.

2.  I would suggest a good 40-percent of the German public will laugh over the scale of the foods, and disregard it entirely.  Another 40-odd percent will obsess over the 'A'/'B' products, and ONLY buy those products for the house. 

3.  Finally, some public trend lifestyle will start up where people try to limit themselves to just one single 'D' item per day, and public TV will hype the limit lifestyle as a thing for everyone.  

So when you see the sticker, don't freak out.  If your German friend or associate obsesses about the sticker?  Just put the junk-food or 'E' item out of sight when they visit.