Back in the mid-1990s....my son and my wife made a big deal about the school back-pack deal.
Getting a plain bag? NO. It had to be a particular brand....Eastpak. This was the 'Mercedes' of school bags.
At the time, they were pursuing the idea of a 90-DM (roughly $45) bag. About every two years....this discussion would come up.
By the time you added up the books, notebooks, pens and gear.....there was probably 700 DM spent ($350).
Today? Well.....for the upscale Eastpak bags here in Germany....it's in the 100 to 140 Euro range ($110 to $160), for the upper scale bags. Even the moderate bags are nearing 75.
I sat and read through a WELT article this AM....talking over the problem of going cheap on the school bag and some kids now saying cheap bag give them a loser status.
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